Arvind Bala Krishnan
Universiti Kuala Lumpur
Location based augmented reality (AR) gaming has the potential to greatly influence travel and travel behavior. The mobile game Ingress is a popular location based AR game that requires players to be physically present at real-world points of interest to interact with the game. Key in-game motivators are the requirement for players to explore their surroundings actively in daily play, as well as to attend live events. This level of engagement has resulted in greater travel and travelling behavior of players. Players have reported greater willingness to travel to live events, greater willingness to spend money in daily travel and greater willingness to spend money on tourism related services during gameplay and attending events as compared to before they play Ingress. This increased motivation to pay for travel and travel related services can be exploited by travel service and tourism promotion agencies.
(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)