Supachai Parchariyanon
Digital Advertising Association of Thailand (DAAT)
Panot Pakongsup
Thai Responsible Tourism Association (TRTA)
Nithi Subhongsang
Thai Responsible Tourism Association (TRTA)
Ake Pattaratanakun
Chulalongkorn Business School, Chulalongkorn University
There has been a dramatic shift in the fundamentals of sustaining economic and business success, from cost-and-quality orientation to value creation. Across many key industry sectors, leisure has become the main source of effective value creation in both traditional and digital realms. Academic and practical viewpoints of the benefits and applications of leisure to value creation will be discussed in this section.
(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)