On behalf of the organizing committee, I would like to express my appreciation for the all efforts of the many people and organizations who have contributed to this event.

 

This conference is a part of the celebration of the 100th Anniversary of Chulalongkorn University.

Deep gratitude and recognition must also be given to Fine Arts Department, Ministry of Culture, Thailand, Office of Educational Affairs, The Royal Thai Embassy, London, United Kingdom, Ironbridge International Institute for Cultural Heritage, University of Birmingham, United Kingdom and Faculty of Education, Chulalongkorn University who kindly arranged many interesting panels for this conference.

 

Finally, sincere appreciation is extended to all the scholars who have graciously accepted to share their wisdom in this venue. Their contribution is a genuine reflection of the success of this auspicious conference.

 

 

Suchitra Chongstitvatana, Ph.D

 

Director, Institute of Thai Studies

Chulalongkorn University

08.00-08.30

 

Registration

 

09.00-09.15

 

Arrival of HRH Princess Maha Chakri Sirindhorn

 

 

OPENING CEREMONY

 

     Room : Grand Ballroom
     MC : Surapeepan Chatraporn

 

09.15-09.30

 

Presentation of a report to HRH Princess Maha Chakri Sirindhorn
     Bundhit Eua-arporn
     – President of Chulalongkorn University

 

Opening address by HRH Princess Maha Chakri Sirindhorn

 

 

KEYNOTE ADDRESSES

 

     Room : Grand Ballroom
     Moderator : Surapeepan Chatraporn

 

09.30-10.10

 

Balance of Life in Traditional Thai Life and Society 
     Pisit Charoenwongsa
     – Former Director of SEMEO SPAFA, Regional Centre for Archaeology and Fine Arts

 

10.10-10.20

 

     Intermission

 

10.20-11.00

 

The Serious Art of Fun : Reading Leisure “Texts” with a Folklore Framework in the Classroom
     Lisa Rathje
     – Local Learning : The National Network for Folk Arts in Education

 

11.00-13.00

 

     Lunch break

 

 

PARALLEL SESSION

 

13.00-16.30

 

Parallel Session A

 

Room	Topics
Maeklong	Leisure and Education
Chao Phya	Leisure and Travel

 

 

LEISURE AND EDUCATION

 

     Room : Maeklong
     Chairperson : Chawin Pongpajon

 

Leisure Education : Aims, Channels and Strategies for Balanced Life
     Atara Sivan
     – Hong Kong Baptist University

 

Leisure & Learning : A Look into the Brain
     Jared Cooney Horvath
     – The University of Melbourne

 

Leisure-time Physical Activity and Sedentary Behaviour in Schoolchildren
     Stephen Heung-Sang Wong
     – The Chinese University of Hong Kong 

 

Debating Games-based Learning
     Caroline Pelletier
     – University College London

 

Pause and Wonder : The Power of Imagination
     Wong Yeang Lam Ruth
     – National Institute of Education, Singapore

 

Education, Conflict and Peacebuilding: Re-envisioning Education in Conflict Affected Societies
     Tejendra Pherali
     – University College London

 

 

LEISURE AND TRAVEL

 

     Room : Chao Phya
     Chairperson : Mahamasuhaimi Masae

 

Angkor : A Revisit
     Sunait Chutintaranond
     – Chulalongkorn University

 

Understanding the Trend of Food Tourism in Korea
     Ja Young (Jacey) Choe
     – The Hong Kong Polytechnic University

 

Bangkok & Istanbul : Two Inspiring Culinary Cities as a Source of Inspiration and Creation
     Aylin Öney Tan
     – Food Columnist; Hürriyet Daily News
     – Food and Travel Writer; Hürriyet Travel Supplement

 

Mrigadayavan Palace : A Living Museum Site for Heritage Tourism?    
     Klaomard Yipintsoi
     – Mrigadayavan Palace Foundation

08.00-08.30

 

Registration

 

PARALLEL SESSION

 

08.30-10.30

 

Parallel Session B

 

Room	Topics
Maeklong	Leisure and Cultural Heritage (1)
Chao Phya	Leisure and Productivity

 

 

LEISURE AND CULTURAL HERITAGE (1)

 

     Room : Maeklong
     Chairperson : Nandana Chutiwongs

 

Impacted by War More Than by Leisure : Cultural Heritage Survival in Mindanao War Zones
     Antonio J. Montalvan II
     – Xavier University Ateneo de Cagayan

 

“When the Heritage Came” : How a Reconstructed Village Became Not Just a Leisure Destination But a Spiritual Shrine for the Original Community
     Malgorzata Trelka
     – University of Birmingham

 

Interpretation of World Heritage in Hangzhou’s Leisure Tourism Industry
     Yanwei Han
     – Zhejiang Gongshang University

 

An Evolution of Leisure : The Valorisation of Heritage Tourism in Taiwan
     Chao-Shiang Li
     – National Yunlin University of Science and Technology 

 

LEISURE AND PRODUCTIVITY

 

     Room : Chao Phya

 

Panelists    

 

     Pasu Decharin
     – Chulalongkorn University

 

     Saranee Boonritthongchai
     – Google Thailand

 

10.30-11.00

 

     Refreshments
 

11.00-12.30

 

Parallel Session C

 

Room	Topics
Maeklong	Leisure and Cultural Heritage (2)
Chao Phya	Leisure and Value Creation

 

 

LEISURE AND CULTURAL HERITAGE (2)

 

     Room : Maeklong
     Chairperson : Pisit Charoenwongsa

 

The Sufficiency Thinking for Tourism Development at Amphawa Floating Market : The Amphawa Chaipattananurak Project
     MR Srichalerm Kanjanapoo
     – Amphawa-Chaipattananurak Conservation Project, Chaipattana Foundation, Thailand 

 

Crafts-Making Industry and Its Role in the Development of Leisure Market Culture in Kuala Terengganu, Malaysia : A Dying Legacy
     Nooridayu Ahmad Yusuf
     – Cardiff University 

 

Religious Heritage as Leisure : A Shifting Value of Bangkok’s Religious Heritage under Urban Changes
     Bhadravarna Bongsasilp
     – Fine Arts Department, Ministry of Culture, Thailand

 

    

LEISURE AND VALUE CREATION

 

     Room : Chao Phya

 

Leisure and Digi-Value Creation
     Supachai Parchariyanon
     – Digital Advertising Association of Thailand (DAAT)

 

Value Creation from the Community-based Leisure
     Panot Pakongsup
     Nithi Subhongsang
     – Thai Responsible Tourism Association (TRTA)

 

Brand Creation and Leisure
     Ake Pattaratanakun
     – Chulalongkorn University

 

12.30-13.30

 

     Lunch Break

 

 

PLENARY SESSION

 

13.30-15.00

 

 

GAMES, TECHNOLOGY AND LEISURE

 

     Room : Grand Ballroom
     Chairperson : Raywat Tanadkithirun

 

Behind the Japanese Anime and Game Design
     Koji Mikami
     – Tokyo University of Technology

 

Influence of Ingress on Travel and Travel Behavior
     Arvind Bala Krishnan
     – Universiti Kuala Lumpur

 

Board Game Study : From Leisure to Transformative Learning
     Decharut Sukkumnoed
     – Kasetsart University

 

15.00-15.30

 

     Refreshments
 
15.30-17.00

 

Workshop : Game Technology and Leisure
     Decharut Sukkumnoed
     – Kasetsart University

 

    
CLOSING SESSION

 

     Room : Grand Ballroom
     MC : Supparerk Rakchart 

 

17.00-17.15

 

Closing Address

Lisa Rathje

 

Local Learning : The National Network for Folk Arts in Education

 

 

Culture influences every aspect of life, including ways of learning, and creates communities throughout our lives. Understanding the complexity and power of culture in arts, leisure activities and folklore provides students agency for personal and academic growth. As a National Arts Service Organization in the United States of America, Local Learning provides resources and training for folk arts in education to transform learning, build intercultural understanding and create stronger communities. Executive Director Lisa Rathje will discuss Local Learning pedagogy, which embraces expertise found in activities often described as “leisure” and “folkloric” to better connect students to strategic learning goals in the formal educational classroom. Games and play offer opportunities to “unpack” stories, beliefs and cultural knowledge. Teachers have noted in Local Learning professional development evaluations that unpacking their cultural identities is transformative and opens the door to “seeing” culture and its vital role in their classrooms and community. When using folklore and place-based learning methodologies that affirm students' multiple cultural knowledge, learning can be transformed. The paper will argue that deeper engagement with folk arts as a part of a larger protocol provides tools and a framework to teach students to understand their personal cultural identity and to create important pathways to learning.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Atara Sivan

 

Department of Education Studies, Hong Kong Baptist University

 

 

Leisure education is a significant process for enhancing people’s quality of life. It is regarded as a vital part of socialisation that aims to foster the development of knowledge, values, attitudes and skills relevant to leisure. Underpinned by two major life domains, leisure education is highly advocated for implementation in educational settings. Drawing on several decades of leisure education research and practice, this presentation will illuminate the multifaceted nature of leisure education and examine its aims in contemporary society. A range of channels and practical strategies for application of leisure education in schools to widen students’ learning and prepare them for life will be presented. A holistic framework for integrative leisure education will be offered in light of recent educational reforms that call for whole person education and life-wide learning. Special attention will be given to pedagogies that enhance knowledge through exposure, inculcate values through modelling, develop attitudes through positive reinforcement and build up skills through guided trial and error in a nurturing environment. The presentation will be supported with examples from studies on leisure education in schools and a comprehensive leisure education curriculum of which the author served as a scientific consultant. Implications will be drawn to ways in which educators can best utilize leisure education for enjoyable learning and personal growth by students.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Jared Cooney Horvath

 

Melbourne Graduate School of Education, The University of Melbourne

 

 

In this increasingly connected and busy world, students and teachers alike are finding it harder and harder to disengage from work. As can be assumed, this new 24-hour workday impinges greatly on our leisure time, which, in turn, impinges greatly on our ability to connect with learning meaningfully and deeply. In this presentation, what processes occur within the brain when our work/life balance is out-of-whack will be explored, as well as how these processes can negatively impact learning. In addition, what role we play within this cycle will be explored and will consider ways to address leisure within educational settings so as to enhance learning and memory.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Stephen Heung-Sang Wong

 

Faculty of Education, The Chinese University of Hong Kong

 

 

Physical activity (PA) is associated with numerous health benefits in children. Excessive sedentary behavior has emerged as a risk factor for cardio-metabolic disease independent of moderate-to-vigorous PA (MVPA). The generally accepted public guidelines recommend at least 60 minutes per day of MVPA and reducing screen time to less than 2 hours a day for school-aged youth. However, many children do not achieve these recommendations and age-related decline in PA and increase in sedentary time (ST) during childhood and adolescence have been documented in recent systematic reviews. PA declines by 7 % every year during adolescence and objectively assessed daily ST increases by 30 minutes each year during childhood and adolescence. It is noteworthy that current evidence with regard to longitudinal changes in PA and ST is mainly from Western countries. Many studies have focused on overall PA, but PA levels may vary according to specific time segments of the week. For school-aged children, notable differences in PA levels have been found between weekdays and weekends. Few studies have compared the magnitude of longitudinal changes in PA and ST between weekdays and weekends, and the findings are equivocal. Comparing the magnitude of behavioural change between school days and weekends may be helpful in suggesting intervention strategies to hinder the age-related decline in PA and increase in ST. This presentation will focus on the global trend of leisure-time PA and sedentary behavior in schoolchildren and make recommendations for strategic policy-making.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Caroline Pelletier

 

Institute of Education, University College London

 

 

In this presentation, I will outline the key debates in the field of game-based learning and draw on my empirical research to illustrate the issues. I will clarify the distinction, central to media education, between studying games as a means to improve curriculum-based learning and studying games as an end to improve understanding of games as an important contemporary cultural form. I will also explore the difficulties of maintaining this distinction in light of new educational technologies. In addition, I will examine the difference between game-based learning as a design practice and a theoretical field, to highlight the value of concepts from Game Studies to make sense of existing educational practices that might not be thought of as games. Illustrative examples will be drawn primarily from two studies: one concerned with young people making games in schools; and a second concerned with the use of simulation in hospital-based education centres. I will argue that educators who use games in education benefit from engagement with research on gaming culture and that game scholars and designers can learn from how games are used in educational settings.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Wong Yeang Lam Ruth

 

National Institute of Education, Singapore

 

 

In this day and age of technology, students are surrounded by sound and animated visuals. Many do not have the habit of leisure reading, which provides a much-needed healthy work-life balance. It is a common sight to see both adults and children more glued to the tablet and their mobile rather than to print books. However, research has shown that reading print books, especially for younger children, is beneficial because it sparks the imagination. The presenter will share examples of children’s literature that inspires imagination – a critical ingredient if we want to slow down our hectic pace of life and make this world a better place.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Tejendra Pherali

 

Institute of Education, University College London

 

 

In recent decades, the global EFA campaign has had significant impact on the educational discourse in low and middle income countries where multi-stakeholders are involved, not only in policy making, but also implementation of educational programmes. Remarkable progress has been made in some countries in terms of primary enrolment and access to higher education has increased as a pathway to securing employment in modern economic markets, whereas education has come under attack in societies affected by violent conflict. Armed conflict has been one of the main barriers to achieving educational milestones and has, consequently, ‘reversed’ the path of development and positive social change. In this presentation, I will introduce the subfield of education and conflict and present key theoretical debates relating to the causes of civil wars and state fragility. I will discuss some of the basic assumptions about the relationship between education, conflict and development, and different ways in which ‘education’ can be prescribed as a solution to conflict. I will critique the ‘rhetoric’ of liberal peacebuilding and argue that educational reforms should not only focus on providing knowledge and skills for employment, but also promoting broader societal transformations through which social inequalities, marginalization and cultural repressions are addressed. Drawing upon Galtung’s notion of ‘positive peace’, I will argue for a social justice approach to educational programming in conflict-affected societies.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Sunait Chutintaranond

 

Graduate School, Chulalongkorn University

 

 

Angkor, in addition to Pagan and central Java, is one of the most meaningful cradles of civilizations in ASEAN. Nevertheless, travelers and tourists all around the world who have visited Angkor do not realize what is the most felicitous plan to explore this valuable ancient megacity. The aim of this paper is to provide the visitor handy instructions on how to travel over the Angkor historic site with greater pleasure and knowledge. The idea behind the act of finding a suitable location to construct the city, the belief behind the construction of colossal and micro temples, and the most suitable way to explore the city that has lasted for 500 years will be covered.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Ja Young (Jacey) Choe

 

School of Hotel & Tourism Management, The Hong Kong Polytechnic University

 

 

The objective of this study is to examine the trend of food tourism in Korea. Food tourism is a new niche market that is growing in Korea. According to the Korea Tourism Organization, 41.7% of tourists indicated that food is one of the top reasons for visiting Korea. According to the Korea Tourism Organization, this percentage increased to 49.2% in 2009. The discussion shows the signs of potential development of the food tourism industry in Korea. First, the Korean food culture is unique in the sense that for Koreans, food not only physically fills the stomach, but also provides gastronomy, medicine and connection to the country. Entire films and dramas based on diverse Korean cuisines are common. Second, many young Korean chefs have their own TV shows or restaurants, achieve success running Korean restaurants abroad, and are passionate about globalizing Korean cuisines. Third, Korea has its own diverse agricultural resources known for high quality and safety. Fourth, almost every food ingredient and cuisine has an interesting story because of a long culinary heritage.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Aylin Öney Tan

 

Food Columnist; Hürriyet Daily News

Food and Travel writer; Hürriyet Travel Supplement

Contributor to Al-Monitor

 

 

Travelling has always inspired mankind – the writings of great travellers in history from Marco Polo to Ibn Battuta have been instrumental in introducing cultures unknown to each other to great masses. They continue to inspire, such as the great Ottoman traveller Evliya Çelebi, as people continue to find their lost culinary heritage in his memoirs. He stands alone as a gastronomic reference, cited in many of the branding and tourism campaigns.

Travelling makes one alert and opens all the senses of a person to full perception of the surroundings – the smells, the colours and the new tastes. Travelling is a great source of inspiration also for chefs, as well as a learning process from other great culinary cultures eventually leading to new creations in their own kitchens. In today’s world, gastronomy tourism has become one of the foremost channels of tourism, a single restaurant, chef or even a single ingredient or produce can trigger and boost tourism in an area previously unknown to the world.

 

This talk will be based on this background, investigating the inspirational potential of culinary travels, using two great cities İstanbul and Bangkok as source of inspiration, and the experiences of a Turkish chef, Fatih Tutak of The House on Sathorn (No: 36, Asia’s 50 Best Restaurants 2017) getting his inspiration from both of these cities and his travels.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Klaomard Yipintsoi

 

Mrigadayavan Palace Foundation

 

 

Mrigadayavan Palace is considered to be one of the major tourist destinations of the beach town, Cha-am. Approximately 500,000 visitors per year come to admire its beautiful period architecture with the opportunity to stroll on extended wooden walkways connecting three sets of Royal Halls, while having a view of the white sandy beach and enjoying a nice cool breeze.

Mrigadayavan Palace was meant to be a humble private residence with simple, yet elegant design, hidden away with all the most advanced technology of the “modern” period in Thailand at that time. In recent times, the palace has been undergoing continuous restoration and conservation. This presents a rare opportunity to understand the meticulous process of preserving the historical buildings, art and architectural heritage of Mrigadayavan.

 

Mrigadayavan Palace is not only about beautiful art and architecture, but also about ecological heritage conservation with an attempt to work with nature and understand natural rehabilitation of beach, forest and coastal natural ecology. Mrigadayavan Palace is also about preserving cultural heritage through the regulations and rules imposed on visitors, classical Thai music, reading programs, the library and presenting culinary arts of the period.

 

Can Mrigadayavan Palace possibly be proposed as a living museum, a type of heritage tourism and leisure time – Mrigadayavan Palace style?

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Antonio J. Montalvan II

 

Xavier University Ateneo de Cagayan

 

 

War has been a continuing reality for the past 45 years in south central Mindanao in the Philippines. Strife between the military forces of the state and the Moro Islamic Liberation Front (MILF), which seeks to establish a Bangsamoro Autonomous Region, almost reached accord status in 2015. Other than the MILF, the area is also rife with other ragtag-armed groups not necessarily in agreement with the MILF. In the middle of this war-ravaged land, known in the Hispanic era as Cotabato, is the largest wetland in the Philippines, the 288,000 hectare Liguasan Marsh. On one island of this vast everglade is a fort of coral stone built by the Spanish colonial government in the last quarter of the 1800s. Fort Reina Regente was named after Queen Regent Maria Cristina of Spain. The ensuing colonial regime under the Americans used the fort as a military garrison and lookout over riverine traffic on the Rio Grande de Mindanao, but later demolished it for unknown reasons. For many years, the world outside Cotabato never knew its exact location. The National Historical Commission of the Philippines (NHCP) was unaware of where its ruins lie because the area was inaccessible due to war. In 2016, a team of researchers of the Museyo Kutawato found the ruins of this once beautiful fort with the aid of armed insurgents of the MILF. Further research at the Biblioteca Nacional de España has revealed old photographs and illustrations of this once regal fortress. In contrast to Fort Reina Regente, in the nearby town of Pikit, today populated by both Moro and settlers from other parts of the Philippines, is the restored Fort Pikit. Also constructed of coral stones by the Spanish colonial regime, the fort is officially enlisted with a marker by the NHCP as a heritage site. It is accessible to transportation lanes and lies in the middle of the town. However, few tourists visit Fort Pikit because of its location and the image it has engendered to the outside world – rightly or wrongly a war zone where one’s safety cannot be guaranteed. It lies serenely there in its 19th century beauty, a legacy of the colonial history of the Philippines with a European power of the time. These two heritage sites – Fort Reina Regente and Fort Pikit – tell stories of history and of the times past. Yet, they have never gone to the level of becoming leisure destinations that cater to tourism demands, which sometimes wreak havoc on cultural heritage. Before they could even become trampled upon by leisure, war has hindered their accessibility to be known and to teach future generations. This paper is a presentation of how war, rather than leisure, has impacted the survival of cultural heritage. It also presents a paradox – because of the fact that it has prevented the onslaught of leisure, could war be considered a useful predicate to cultural heritage survival over leisure?

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Malgorzata Trelka

 

Ironbridge International Institute for Cultural Heritage, University of Birmingham

 

 

This case study illustrates the paradox of an industrial town that was partly demolished and its inhabitants moved to other locations in order to make way for the development of new infrastructure. Some of the destroyed buildings were relocated and reconstructed close to their original location in the artificially created town that was designed as a tourist heritage attraction. 

 

This paper will discuss the relationship between the concept of continuity, constancy and familiarity and cultural places which have strong historical associations. Is it possible that our actions concerning conservation and change in cultural places are connected to an understanding of a sense of self? Grenville uses the concept of ontological security developed by Giddens based on the “confidence that human beings have in the continuity of their self-identity and the constancy of the surrounding social and material environments of action.” She argues that unfamiliar physical places can bring a sense of existential ‘loss’.

 

The anthropological research conducted in the area demonstrates that the recreated town, an open-air museum, not only provides a memorable day out and an enjoyable way to spend time, but is a place of much deeper meaning and spiritual significance. The physical presence of familiar buildings and familiar landscapes that have some personal meanings serves the purpose of continuum.

 

I will scrutinize the idea of the comfort that familiar places can create through experience and emotion and will look at the deeper level of spirituality related to an understanding of a sense of self constructed on the basis of leisure interaction with a familiar environment.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Yanwei Han

 

School of Foreign Languages, Zhejiang Gongshang University

 

 

Heritage has now become a major preoccupation of leisure and tourism studies. Heritage interpretation has also been widely employed as a useful instrument by local authorities for city branding and international marketing in the tourism industry. There has been a lack of acknowledgement, however, of the role of tourists and their non-official interpretations in the production, circulation and consumption of heritage places in leisure tourism industry. Both heritage and tourism theories are only beginning to debate issues of multi-vocal narratives of heritage. It is within this context that this study was conducted to explore whether a new understanding of heritage interpretation can be developed. The study is based on the case of Hangzhou, a city with both tangible and intangible cultural heritage resources. In order to brand the city as a destination of leisure tourism in the international market, the local authorities have produced and circulated a number of promotional films with representations of its rich heritage resources. In addition, a large number of travelogues and reviews about city visits have also been created and uploaded by tourists to several tourism sites. Through a comparative analysis of these authorised and unauthorised interpretations of heritage resources, the study examines the complicated relationship between these two kinds of narratives: while the official interpretations attempt to control the communication by offering pre-packaged information to visitors as passive receivers, tourists tend to ‘subvert’ such authoritative accounts with their personalized illustration of heritage experience and act as both creators and consumers in their on-site meaning-making. The study of the role of tourists as co-authors of heritage interpretation and the impact on the physical experience of the heritage sites has thus proposed a complete rethink of the role of heritage interpretation in leisure tourism.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Chao-Shiang Li

 

National Yunlin University of Science and Technology

Department of Cultural Heritage Conservation, Taiwan

 

 

Leisure has historically been a solemn activity since the 17th century’s Grand Tour in Europe. Until recent times, heritage has also been seen as serious leisure. The serious leisure perspective is a way of viewing the wide range of leisure pursuits in three main categories: casual leisure, serious leisure and project-based leisure. However, these categories seem to be gradually blurred nowadays. In Taiwan, the concept of heritage and leisure were introduced in the early 20th century. During less than a century’s development, the convergence between them and society is significant. At present, the heritage agenda in Taiwan is not only about serious issues, but also has playful inspirations. Owing to the progress of technology and globalisation, the approaches and appreciations towards heritage are changing in values and fit into leisure purposes. Two examples in Taiwan are the rising phenomenon of heritage selfie that has created a contemporary lifestyle across generations through social media; the other is the growing practices in relation to digitalising heritage, such as the Heritage App which adopts virtual reality. These cases exemplify the ways in which people’s shifting attitude is being merged with, and possibly by-passed, by an organic valorisation led by a popular culture approach.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Pasu Decharin

 

Chulalongkorn Business School, Chulalongkorn University

 

Saranee Boonritthongchai

 

Google Thailand

 

 

In the management world, there is new thinking that counters our traditional belief. Working overload does not necessarily lead to higher productivity, but instead leisure or idle time spent wisely will result in greater productivity. It is widely accepted that in modern economies, ideas and innovation are critical for the success of both individuals and organizations. New findings through neuroscience have revealed that when we spent time in leisure, our brains are most active – parts of the brain light up and connect areas of the brain that do not typically communicate. A significant question lies in how organizations can create a working environment that balances work and leisure to create the most productive working atmosphere.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

MR Srichalerm Kanjanapoo

 

The Planning and Evaluation Group, Office of the Chaipattana Foundation

 

 

Amphawa is the largest of three districts in Samut Songkhram province, where agriculture is the main occupation, along with the sale of various products in canal-side shops. Amphawa consists of unique waterside settlements where the Mae Klong River and canals, the major transportation routes in the past, led to the development of a unique biodiversity that reflects an abundant environment and eco-system. The village was once a rich trading center surrounded by lush orchards.

 

The Chaipattana Foundation established the Amphawa Chaipattananurak Conservation Project with the aim of helping the village of Amphawa return to its traditional lifestyle and to be able to bring sustainable worth and prosperity to the community, as well as satisfying a popular urge for Thais to learn more about their past. Sufficiency thinking and socio-geographical concepts form the major managing processes. These, in turn, create opportunities for developing eco-cultural tourism, also an important tool for the development of the community.

 

Three steps for community development have been introduced. During the first stage, the rehabilitation phase, the floating market area has been revived and expanded. In addition, the building of brand awareness to boost connections between the community and the market has begun to increase the value of agricultural products and services. Modern marketing skills have been adapted to build tourist awareness of the uniqueness of the local products. During the second stage, the self-sustaining phase, eco-cultural tourism is being advanced to expand the economic value of the floating market to the community. The revival of traditional coconut sugar production acts as a prototype to encourage community enterprise in the village. Finally, during the holistic sustainability phase, the entire community will become involved in the development process and locals are being trained to analyze and solve whatever problems arise. Hence, these steps have been taken to ensure that sufficiency in the economic, social, and environmental sectors are met, balanced and sustained.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Nooridayu Ahmad Yusuf

 

Welsh School of Architecture, Cardiff University

 

 

Once an important trading post in the Malay Archipelago, Kuala Terengganu has been a popular subject in travel journals and scientific expedition reports written by both Chinese and European seafarers, where vivid descriptions of its crafts-making industry were given. This study explores the significance of crafts-making industry that once was an important livelihood, as cultural heritage, and its significant contribution to the market culture of Kuala Terengganu. The market culture here refers to the architectural patterns, including the formal, spatial and structural aspects, as well as the socio-cultural patterns of the market. Although considered a livelihood, the love, care and tenderness put in by the craftsmen in the process of making of these products have made it a leisure activity in itself. As for the people, part of the pleasure is enjoying the market culture, the very place these items are sold. The market was, and still is until today, seen as a leisure social space. By examining archaeological evidence, archival materials, as well as literature pertaining to the subject, this paper highlights the recognition from the international community towards the crafts-making industry in Kuala Terengganu in chronological order; the types of crafts and the locations where they were made; the people involved; the development of traditional marketplace architecture and its socio-cultural patterns in response to the industry; and the current condition of the industry as a result of commercialization. Based on the data obtained, it was found that the industry is suffering a serious decline that can be attributed to a number of factors including the introduction of market value on the crafts, the widespread substitutes of crafts used domestically with contemporary items, and the lack of interest amongst the younger generation to carry on the family tradition due to pressure of living and personal preference of career.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Bhadravarna Bongsasilp

 

Office of Archaeology, Fine Arts Department, Ministry of Culture, Thailand

 

 

Bangkok is a diverse and living city with a complex cultural heritage structured around its religious past that attracts domestic and international tourists as a place of leisure. As with other rapidly developing and dynamic urban centres around the world, the heritage fabric of the city is being impacted by the wider pressures active in the city. Religious heritage is undergoing a series of changes in value, form and function. These changes are reflected in shifting relationships between places of religious heritage and the surrounding communities and their ways of life in modern society.

 

This research examines the changing dynamics and uses of religious heritage in Bangkok for leisure purposes from a variety of religious and non-religious practices by using multiple methods. This research highlights the social hierarchies of religious heritage places, including royal monasteries, civic monasteries and shrines and the roles of various stakeholders – site managers, policy makers and local communities – play in the religious heritage debate in Bangkok.

 

This paper is based on my PhD research on the Religious Heritage of Bangkok: Uses and Survivals in Urban Context, which focuses on trying to understand the ways religious heritage is being changed through the activities and different groups of people operating under the urban changes.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Supachai Parchariyanon

 

Digital Advertising Association of Thailand (DAAT)

 

Panot Pakongsup

 

Thai Responsible Tourism Association (TRTA)

 

Nithi Subhongsang

 

Thai Responsible Tourism Association (TRTA)

 

Ake Pattaratanakun

 

Chulalongkorn Business School, Chulalongkorn University

 

 

There has been a dramatic shift in the fundamentals of sustaining economic and business success, from cost-and-quality orientation to value creation. Across many key industry sectors, leisure has become the main source of effective value creation in both traditional and digital realms. Academic and practical viewpoints of the benefits and applications of leisure to value creation will be discussed in this section.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Koji Mikami

 

School of Media Science, Tokyo University of Technology

 

 

Japanese anime and games have unique features as compared to other developed countries. Behind these anime and games, there are unique Japanese circumstances surrounding Japanese content industries and creators who have developed them based on particular circumstances. In this session, I introduce Japan’s unique anime production method and game design methods that remain at present.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Arvind Bala Krishnan

 

Universiti Kuala Lumpur

 

 

Location based augmented reality (AR) gaming has the potential to greatly influence travel and travel behavior. The mobile game Ingress is a popular location based AR game that requires players to be physically present at real-world points of interest to interact with the game. Key in-game motivators are the requirement for players to explore their surroundings actively in daily play, as well as to attend live events. This level of engagement has resulted in greater travel and travelling behavior of players. Players have reported greater willingness to travel to live events, greater willingness to spend money in daily travel and greater willingness to spend money on tourism related services during gameplay and attending events as compared to before they play Ingress. This increased motivation to pay for travel and travel related services can be exploited by travel service and tourism promotion agencies.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

Decharut Sukkumnoed

 

Faculty of Economics, Kasetsart University

 

 

In Thailand, German-style board games have gained popularity as a stylish hobby for the new generation. Their advantage over hundreds of leisure choices is not only to have fun with friends, but also the unique ability of such games to stimulate thinking and learning skills. Therefore, from hobby and educational leisure, board games are now being designed to be used as game-based learning.

 

In game-based learning, the specific learning purposes, namely knowledge-attitude-practices, are identified and then developed appropriate to board game mechanisms to allow the learners to have fun, to discover and to experience the lessons learnt from their own decisions, actions and interaction during the games. Through this unique learning style, knowledge and feeling go hand-in-hand, leading to better opportunities for transformative learnings, as can be seen in various cases of well-design learning games.

 

 

(Presented in the conference : 2017 Chulalongkorn Asian Heritage Forum : Culture of Leisure – Balance of Life, 7-8 August 2017, Mandarin Oriental Hotel, Bangkok, Thailand)

ADVISORS  

 

Prof Dr Bundhit Eua-arporn
     President, Chulalongkorn University

 

Prof Dr Kiat Ruxrungtham
     Vice President for Research and Innovation, 
     Chulalongkorn University

 

Asst Prof Dr Pomthong Malakul Na Ayudhaya
     Vice President for Academic Affairs,
     Chulalongkorn University

 

Prof Dr Pranee Kullavanijaya
     Advisor, The Executive board of Institute of Thai Studies,    
     Chulalongkorn University
 

Asst Prof Dr Prapod Assavavirulhakarn
     Member, The Executive board of Institute of Thai Studies,    
     Chulalongkorn University

 

 

CHAIR

 

Assoc Prof Dr Suchitra Chongstitvatana
     Director, Institute of Thai Studies, 
     Chulalongkorn University

 

 

VICE-CHAIR

 

Assoc Prof Dr Pasu Decharin
     Dean, Faculty of Commerce and Accountancy, 
     Chulalongkorn University

 

 

COMMITTEE

 

Asst Prof Dr Arthit Thongtak
     Deputy Director of Administrative Affairs
     Institute of Thai Studies, Chulalongkorn University

 

Assoc Prof Ritirong Jiwakanon
     Deputy Director of International Affairs
     Institute of Thai Studies, Chulalongkorn University

 

Asst Prof Dr Wilert Puriwat
     Head of  Marketing Department,
     Faculty of Commerce and Accountancy, Chulalongkorn University

 

Dr Ake Pattaratanakul
     Director of The Brand Center
     Faculty of Commerce and Accountancy, Chulalongkorn University

 

Dr Pram Sounsamut
     Deputy Director of Research Affairs
     Institute of Thai Studies, Chulalongkorn University